Percussion Marketing Council Picks Up the Beat in 2021!
/The Percussion Marketing Council rings in the new year with expanded programs in 2021. From monthly giveaways, free lessons, and all-star webinars, PlayDrums.com helps connect drummers with percussion gear and instruction, and provides access to a wide-ranging network of artists and ongoing educational programs.
A Redefined Vision and Mission:
This year, PMC has updated its vision and mission statement to reflect its growing scope of programs:
Vision: The Percussion Marketing Council recognizes the innate human connection with rhythmic and percussive activities and believes all people, regardless of age, gender, ethnicity, or ability, should have access to explore one of the easiest and most basic music-making activities—drumming.
Mission: PMC’s goal is to increase interest and engagement in drumming and percussion activities by advocating for music education programs, expanding access to percussion instruments, and inspiring music-making opportunities.
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The PMC has refreshed a number of programs to increase both national and local community engagement while pandemic social distancing protocols are still in place.
“Fun with Drums”
The “Fun with Drums” series of video presentations will help teachers connect their students with at-home percussion lessons. These 10-minute lesson videos include a lesson plan and are offered free-of-charge to teachers, parents, and educators. (Videos can be found at PlayDrums.com/fun-with-drums)
“Get Drumming!”
Our great drum lesson giveaway “Get Drumming!” helps create new drum students and connect them to a local music retailer. Beginning in February 2021, each month the PMC will give a lucky winner four prepaid drum lessons along with a practice pad and new drum sticks. Lessons must be given by a local drum shop or music store.
The PMC’s goal is to help connect drum students to local retailers who offer in-store (or online) private drum lessons. Percussion retailers interested in participating can receive free national exposure for their lesson-program offerings by joining the promotion locally, thereby increasing their lesson programs’ visibility. Retailers can sign up to participate at: www.playdrums.com/sticks-retailers
“Lesson with a Master”
May is International Drum Month, and PMC will expand on last year’s campaign, offering participants the chance to take a lesson with some of the most celebrated drummers playing today, including Dave Weckl, Cora Coleman, Tom Brechtlein, Daru Jones, Scott Pellegrom, and Jamey Tate.
From April 15 to May 30, PlayDrum.com visitors can register to win a one-hour video session with a master drummer. Winners will be selected the first week in June.
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“Despite the challenges of the last year, through the pandemic, the PMC remains committed to helping connect students with instruction, gear, and the greater percussion community,” states incoming Executive Director Antoinette Follett. “This year’s PlayDrums.com social media efforts will include more focus on professional drummers, educational programs, and music education advocacy.”
As the official trade association of the percussion industry, PlayDrums.com connects the activities of our members, drummers, and percussion community.
PMC member engagement is important to achieving these goals!
Contact Antoinette Follett at info@PlayDrums.com to find out how your company and brand
can benefit can participate with PlayDrums.com.