Play Drums wants to help your store celebrate International Drum Month

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Drive traffic and build new customer relationships with the Lesson with a Master giveaway. Your store can share and promote the free Lesson with a Master Drummer giveaway to help grow your drumming audience.

Beginning April 20th, drummers from your store and across the country can register at PlayDrum.com to win a free one-hour personalized lesson with one of these nationally recognized artists: Todd Sucherman, Jason Gianni, Sheri Maricle, and Mike Mangini.

Drummers will be able to enter to win a one-hour online video lesson with their choice of drummers at PlayDrums.com. The special “Lesson with a Master” promotion is open mid-April through May 31st to anyone 14 years of age and older who’s been playing drums for a minimum of one year.  Each artist will also engage participants and attract new entries via social media channels throughout International Drum Month.

In addition to the virtual Zoom lesson with a master drummer, if the winner has identified your store as their local music retailer, PlayDrums.com will give the winner $200 to spend on new gear or drum lessons. Music retailers interested in partnering with this promotion and being listed on the website should register at www.PlayDrums.com/retailers and download the free Drum Month promotional toolkit.

“With the assistance of our members, we are excited to present these masterful drummers, representing Aquarian, Paiste, Remo, Sabian, Vater, and Yamaha, as participants in this year’s International Drum Month ‘Lesson with a Master’ campaign,” shares PMC Executive Director Antoinette Follett. “On top of the amazing lesson experience, we want to help connect these drummers with their local music retailer with a gift card to add to their percussion gear or to engage in lessons on a regular schedule.”

As the official trade association of the percussion industry, PlayDrums.com connects the activities of our members, drummers, and percussion community.  The success and ongoing development of PlayDrum.com programs are a direct result of the support and commitment of our Percussion Marketing Council members. Visit PlayDrums.com to find out how your company and brand can participate with PlayDrums.com. 

Play Drums Honors Industry Leaders and Launches International Drum Month Giveaway at NAMM Show Open House

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Play Drums Honors Industry Leaders and Launches International Drum Month Giveaway at NAMM Show Open House

“Coming together in January, the Play Drums Open House gathering provides a space for those in the drum industry to become better acquainted with other drum industry colleagues, learn more about the organization and its programs, and recognize the accomplishments of industry leaders,” says Play Drums executive director Antoinette Follett. Read More…

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2023 Percussion Marketing Council’s International Drum Month “Drum Lesson with a Pro” Winners Announced

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2023 Percussion Marketing Council’s International Drum Month “Drum Lesson with a Pro” Winners Announced

The popular giveaway attracted hundreds of entries from players of all levels and ages, who entered to win a one-hour, online live lesson. This year’s participating artists included: Walfredo Reyes, Jr., Glen Sobel, Paul Leim, and Ashlyn Shanafelt. The master drummers also attracted entries by engaging with drummers through their social media channels during the celebration.

 “We are grateful to have these impressive drummers participate in this year’s International Drum Month ‘Drum Lesson with a Pro’ giveaway,” explains PMC Executive Director Antoinette Follett. “The winning drummers each enjoyed an experience of a lifetime, during their private online class with a nationally recognized drummer.”

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PMC Celebrates Leaders in the Drum Community at 2023 NAMM Show

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PMC Celebrates Leaders in the Drum Community at 2023 NAMM Show

This year’s event, open to all members and percussion industry professionals, honored Joe Lamond, outgoing NAMM Executive Director and CEO, who led the music products industry’s global membership organization for more than 20 years. The PMC also celebrated seasoned instructor, clinician, and motivational speaker Dom Famularo, who has triumphed in his battle with cancer.

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September 2022 PMC Industry News

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September 2022 PMC Industry News

As the Percussion Marketing Council approaches a new year, we will again be offering interactive educational drumming experiences in schools and community settings with ongoing support from the NAMM Foundation.


Playdrums.com’s Experience Drumming!, the flagship learning initiative of the Percussion Marketing Council, offers experiential and interactive drumming events for groups of all ages and abilities across the United States.

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Percussion Marketing Council’s “Lesson with a Master” Helps Students and Gives Back to Music Retailers

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Percussion Marketing Council’s “Lesson with a Master” Helps Students and Gives Back to Music Retailers

This year, Percussion Marketing Council (PMC) celebrated International Drum Month in May 2022 with the annual “Lesson with a Master” promotion through PlayDrums.com. The popular giveaway attracted hundreds of entries from players of all levels and ages, who entered to win a one-hour, online live lesson. Participating artists included: Terry Bozzio, Dave DiCenso, Allison Miller, Eric Moore, Dorothea Taylor, and Paul Wertico. The master drummers also attracted entries by engaging with drummers through their social media channels during the celebration.

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PlayDrums.com Expands May’s International Drum Month - Lessons with Master Drummers

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PlayDrums.com Expands May’s International Drum Month - Lessons with Master Drummers

Percussion Marketing Council will celebrate International Drum Month (May 2022) with an expanded consumer-focused Lesson with a Master giveaway and added music retailer connection. Winners from across the country will receive a free one-hour personalized lesson with one of these nationally recognized artists: Terry Bozzio, Dave DiCenso, Allison Miller, Eric Moore, Dorothea Taylor, and Paul Wertico. In addition to the virtual Zoom lesson with a master drummer, this year PlayDrums.com will give each winner $200 to spend at their local music store for new gear or drum lessons.

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“Get Drumming” Giveaway Drives Music Store Traffic & Builds Customer Relationships

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“Get Drumming” Giveaway Drives Music Store Traffic & Builds Customer Relationships

The Percussion Marketing Council (PMC/PlayDrums.com) is helping retailers drum up new students with the “Get Drumming” giveaway. The PMC aims to connect drum students to local retailers who offer in-store (or online) private drum lessons. “Get Drumming” winners receive four prepaid drum lessons with a practice pad and new drum sticks to get started at home from a local drum or music retail outlet, courtesy of the PMC.

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Percussion Marketing Council Opens Search to Expand Executive Board

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Percussion Marketing Council Opens Search to Expand Executive Board

The Percussion Marketing Council (PMC) announces the expansion of the organization’s Board of Directors, as long-term PMC board member David Jewell transitions to an advisory role upon his retirement from his position as Partnerships and Alliances Manager at Yamaha Corporation of America. Diverse, up-and-coming leaders within the music products industry, including percussion manufacturers, music retailers, percussionists, and drummers are encouraged to apply.

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