The pandemic has wreaked havoc on store traffic and music lesson programs. The Percussion Marketing Council (PMC/PlayDrums.com) is helping retailers drum up new students with the “Get Drumming” giveaway. The PMC aims to connect drum students to local retailers who offer in-store (or online) private drum lessons. “Get Drumming” winners receive four prepaid drum lessons with a practice pad and new drum sticks to get started at home from a local drum or music retail outlet, courtesy of the PMC.

Students who enter will list their local music store when they submit their entry, and winners will be directed to visit that music store to claim their prize. The PMC will reimburse the store for lessons and materials provided.

PlayDrums.com is promoting the “Get Drumming” giveaway contest via its consumer and industry channels and choosing winners at random throughout the year. Retailers interested in participating can receive free national exposure for their lesson programs by joining the promotion locally, thereby increasing their lesson programs’ visibility. PlayDrums.com is providing retailers free social media promotional tools to publicize their store’s drum lessons and encourage students to enter. All music retailers with lesson programs are eligible to participate. Sign up today to participate and download new assets and digital ads: www.PlayDrums.com/retailers.

“We want to support local drum shops and music stores with this program to help get more customers engaged in learning music and having more and more reasons to enter their stores,” said PMC Executive Director Antoinette Follett. “Get Drumming gives more people the opportunity to try drumming – and we hope this will build more percussionists and customers for a lifetime,” she said.

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“Get Drumming” Giveaway Drives Music Store Traffic & Builds Customer Relationships

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